Media-Insert Communications

Why Organizations Need to Love their Data

Picture source: Bridgeworks Ltd - The WAN Acceleration Champions

On St. Valentine’s Day, minds and hearts will turn toward loved ones. All that love also creates data and e-commerce and retail store revenue. In the UK, Finder.com reports that £1.37 billion was spent on Valentine’s Day in 2022. Author Reemul Balla reckoned that 76 percent of Brits (40 million) celebrated the occasion. Over in the US, the National Retail Federation, described as the world’s largest retail trade association, has an annual survey done by Prosper Insights & Analytics.

Find out why your organisation should love its data, and that of its customers, by reading the complete article.

Client: Trudy Darwin Communications for Bridgeworks Ltd. Author/journalist: Graham Jarvis. Published on 14th February 2023. 

Why Santa’s elves implemented WAN acceleration in his data center

Santa and his elvish data center team have had to consider all solutions to ensure that the Christmas season goes smoothly in 2022.

Find out out they tackled WAN latency and packet loss while increasing bandwidth utilisation, read the article. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Published by Data Center Dynamics and bylined to David Trossell, CEO and CTO of Bridgeworks. Published on 25th December 2022. 

Black Friday: Why WAN Acceleration Could Make A Difference

Data is very much behind the success of Black Friday – particularly for e-commerce operations. So it’s no surprise that new research from Oxylabs, in collaboration with CensusWide, reveals that 85% of ecommerce organisations have chosen to make more significant use of data to attract customers. In response to their survey of over 1,000 UK and US-based senior decision makers, including CTOs, VPs of Engineering, Chief Data Officers, Heads of Business Intelligence and Heads of Data & Analytics, they comment that this “…highlights how businesses are using newer, more advanced forms of technology, such as web scraping, to get ahead of the competition.”

Read the complete article on Digitalisation World, or on Bridgeworks' website. 

Client: Trudy Darwin Communications. Published by Digitalisation World. Bylined to David Trossell, CEO and CTO of Bridgeworks Ltd. Approximate date: 22nd November 2022

Overcoming latency: Witch WAN for data acceleration?

The witches have used WAN Optimization in the past, but they have found that it doesn’t live up to their expectations.

Halloween is here again, and the witches are hard at work. Yet, their Wide Area Networks are suffering from jitter and packet loss caused by the specter of latency. It’s more trick than treat – even when working remotely, operations are hindered by slow WANs. Backing up and restoring data takes ages to complete, making disaster recovery and service continuity hard to achieve.

The three witches have decided to meet again, but their autonomous brooms have also been hit by technical errors. They rely very much on being able to access the Internet, virtual private networks (VPNs), edge computing and cloud networks. The war in Ukraine is adding an additional challenge, so the witches need to discuss how to implement Secure Access Service Edge (SASE).

Read the complete article. 

Client: Trudy Darwin Communications. Published by Data Center Dynamics, and bylined to David Trossell, CEO and CTO of Bridgeworks.

Healthcare organisations: Invest in network upgrades or WAN acceleration?

With data volumes increasing, healthcare organisations are having to handle, move and back-up growing amounts of data.

Even though there is a shift to mobile networks, SD-WANs and to edge computing, there is still a need to find ways to analyse, securely back up, and restore terabytes of data from a wide array of different formats – from X-rays to MRI scans. Read the complete article...

Client: Trudy Darwin Communications. Published by Health Tech World on 6th September 2022, and by-lined to David Trossell, CEO and CTO of Bridgeworks.

Automating SD-WANs? Why you need WAN acceleration

When tech encourages more data, you have to increase your performance.

Software-defined WANs are a great technology and Robert Sturt, Managing Director of Netify, argues that they’re “the most fundamental change in networking since MPLS took over from frame relay and asynchronous transfer mode.” He believes SD-WANs are the beginning of the technology stack journey and their integration with artificial intelligence and automation represents the “next phase of capitalising on extensive insights and data already generated by SD-WAN systems." [TechTarget] An example is the use of cloud AI with SD-WANs to reduce false positives (FRP), an intrusion protection system.

Discover why SD-WANs benefit from WAN Acceleration, read the complete article. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Published by Data Center Dynamics and bylined to David Trossell, CEO and CTO of Bridgeworks on 4th July 2022.

WAN acceleration: Why cloud automation isn’t enough in 2022

David Trossell, Bridgeworks CEO, features in this ITPro Portal about the increasing need for technology to support cloud computing initiatives in 2022.

For a number of years, every company and every person has become increasingly dependent on cloud computing in its many disguises. The COVID-19 pandemic has accelerated digital transformation in many organisations, aided by work from home orders; and stay at home orders have created shifts in purchasing behaviour, away from the High Street or Main Street to e-commerce.

Brian McHugh writes, in his blog for ‘IT Automation Without Boundaries’, on Gartner’s IT Automation Trends for 2022 for Advanced Systems Concepts: “The pandemic has permanently disrupted the way we work, shop and access services. In response, enterprise organisations will continue to shift towards digital-first business models and cloud-native operations in 2022, with big implications for IT automation.”

Read the complete article. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Originally published in IT Pro Portal, which has morphed into IT Pro. Published circa. 30th March 2022. 

Expanding your IT’s maturity for strategic growth in 2022

The Covid-19 pandemic accelerated digital transformation and the need for IT departments to adapt to the working from home environment. While in recent months there has been a call from large corporates for the return of their staff to the office, many people have continued to work from their home offices. Some organizations have realized the benefits of a remote working culture, such as the ability to scale back on expensive offices, while others are adopting a hybrid approach that allows people to commute occasionally to the office and work from home most of the time.

Infor-Tech Research Group says, “If the last two years have taught us anything, it’s that organizations need their IT departments to survive and thrive in today’s digital economy. This has now paved the way for IT leaders like yourself to expand on your department’s maturity level and move out of a supportive role toward a more strategic role, enabling growth within your organization. The challenge then becomes, how do you move up the maturity ladder?”

Client: Trudy Darwin Communications for Bridgeworks Ltd. Originally published by IT Pro Portal, which has morphed into IT Pro. 6th January 2022.

Accelerating SAN-ta's storage this Christmas

What are the options for speeding WAN and storage?

With Christmas just around the corner, Santa is reviewing his IT budget for the festive season and for the year ahead. Much has had to change over the course of the Covid-19 pandemic, with many of his elves having to work from home. He’s also had to ramp up his e-commerce and logistics operations to ensure that he can remain in business.

Like many organizations, he has become increasingly dependent on cloud computing and notes that there is a significant shift in Storage Area Network (SAN) Fibre Channel. So, with the changing landscape and increased demand, new ways of working and for new technologies means that Santa - Father Christmas - is having to audit his data centers, his network infrastructure, his overall IT resources and he’s reviewing the latest IT trends to enable his decision-making.

Discover how Santa accelerate his data, storage, big data analysis, and backups by reading the complete article. 

Client: Trudy Darwin Communications for Bridgeworks Ltd. Published by Data Center Dynamics on 28th December 2021, and bylined to David Trossell, CEO and CTO of Bridgeworks.

SD-WAN: Why Banks Need WAN Acceleration Overlays

The Covid-19 pandemic has created a push to speed up digital transformation. There has also been the move to the working from home environment and embracing hybrid working as a concept, whereby employees work from home as well as in branch or at the office. This has led to a transformation in data flows and changes in bank processes to adapt to less face-to-face contact with customers. All of this has inspired the upgrading of IT infrastructure with many banks deploying or upgrading their SD-WANs.

Find out why banks need to WAN Acceleration Overlays by reading the complete article

Client: Trudy Darwin Communications for Bridgeworks Ltd. Byline: David Trossell, CEO and CTO of Bridgeworks Ltd. Published: 12th May 2021 .